:root{
  --bg:#0a0e1a;
  --bg-alt:#0f1526;
  --card:#121a2e;
  --card-border:#232d47;
  --text:#e9edf7;
  --text-dim:#9aa5c0;
  --accent:#00e3a5;
  --accent-dim:#00e3a520;
  --accent2:#7c8cff;
  --dfy:#ffb454;
  --dfy-dim:#ffb45420;
  --radius:16px;
}
*{box-sizing:border-box; margin:0; padding:0;}
html{scroll-behavior:smooth;}
body{
  background:var(--bg);
  color:var(--text);
  font-family:'Inter',system-ui,sans-serif;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
h1,h2,h3,h4{font-family:'Sora',system-ui,sans-serif; line-height:1.2; letter-spacing:-0.01em;}
a{color:inherit;}
img{max-width:100%;}
.wrap{max-width:1100px; margin:0 auto; padding:0 20px;}
.wrap-narrow{max-width:760px; margin:0 auto; padding:0 20px;}
.section{padding:88px 0;}
.section-tight{padding:56px 0;}
.eyebrow{
  display:inline-flex; align-items:center; gap:8px;
  font-size:13px; font-weight:600; letter-spacing:0.04em; text-transform:uppercase;
  color:var(--accent); background:var(--accent-dim); border:1px solid #00e3a540;
  padding:6px 14px; border-radius:999px; margin-bottom:20px;
}
.eyebrow.dfy{color:var(--dfy); background:var(--dfy-dim); border-color:#ffb45450;}
.btn{
  display:inline-flex; align-items:center; justify-content:center; gap:8px;
  padding:14px 28px; border-radius:10px; font-weight:700; font-size:15px;
  text-decoration:none; cursor:pointer; border:none; transition:transform .15s ease, box-shadow .15s ease;
  font-family:inherit;
}
.btn:hover{transform:translateY(-1px);}
.btn-primary{background:var(--accent); color:#04140f;}
.btn-primary:hover{box-shadow:0 8px 24px -8px var(--accent);}
.btn-outline{background:transparent; color:var(--text); border:1px solid var(--card-border);}
.btn-outline:hover{border-color:var(--accent);}
.btn-dfy{background:var(--dfy); color:#3a2400;}
.btn-dfy:hover{box-shadow:0 8px 24px -8px var(--dfy);}
.btn-block{width:100%;}

/* NAV */
header{
  position:sticky; top:0; z-index:50;
  background:rgba(10,14,26,0.85); backdrop-filter:blur(10px);
  border-bottom:1px solid var(--card-border);
}
nav{display:flex; align-items:center; justify-content:space-between; padding:16px 0;}
.logo{display:flex; align-items:center; gap:10px; font-family:'Sora',sans-serif; font-weight:800; font-size:18px; text-decoration:none;}
.logo .dot{color:var(--accent);}
.nav-links{display:flex; gap:26px; align-items:center;}
.nav-links a{font-size:14px; font-weight:500; color:var(--text-dim); text-decoration:none;}
.nav-links a:hover, .nav-links a.active{color:var(--text);}
.nav-cta{font-size:14px !important; padding:10px 18px !important;}

@media (max-width:860px){
  .nav-links{display:none;}
}

/* HERO */
.hero{padding:90px 0 70px; text-align:center; position:relative; overflow:hidden;}
.hero::before{
  content:""; position:absolute; top:-200px; left:50%; transform:translateX(-50%);
  width:900px; height:500px; background:radial-gradient(closest-side, #00e3a51f, transparent);
  pointer-events:none;
}
.hero.dfy::before{background:radial-gradient(closest-side, #ffb45422, transparent);}
.hero h1{font-size:clamp(30px,5vw,52px); font-weight:800; max-width:820px; margin:0 auto 20px;}
.hero h1 span{color:var(--accent);}
.hero.dfy h1 span{color:var(--dfy);}
.hero p.lead{font-size:18px; color:var(--text-dim); max-width:640px; margin:0 auto 34px;}
.hero-ctas{display:flex; gap:14px; justify-content:center; flex-wrap:wrap;}
.trust-row{
  margin-top:50px; display:flex; gap:34px; justify-content:center; flex-wrap:wrap;
  color:var(--text-dim); font-size:13px; font-weight:600; letter-spacing:.02em; text-transform:uppercase;
}
.trust-row span{display:flex; align-items:center; gap:8px;}
.trust-row .ico{color:var(--accent); font-size:15px;}

/* GOOGLE REVIEW BADGE — links out to the real, live Google Business Profile */
.review-badge{
  display:inline-flex; align-items:center; gap:9px;
  background:var(--card); border:1px solid var(--card-border); border-radius:999px;
  padding:9px 18px; margin:0 0 22px; font-size:14px; font-weight:600; color:var(--text);
  text-decoration:none; transition:border-color .15s, transform .15s;
}
.review-badge:hover{border-color:var(--accent); transform:translateY(-1px);}
.review-badge .g-icon{font-weight:800; font-size:15px;}
.review-badge .g-icon span:nth-child(1){color:#4285F4;}
.review-badge .g-icon span:nth-child(2){color:#EA4335;}
.review-badge .g-icon span:nth-child(3){color:#FBBC05;}
.review-badge .g-icon span:nth-child(4){color:#4285F4;}
.review-badge .g-icon span:nth-child(5){color:#34A853;}
.review-badge .g-icon span:nth-child(6){color:#EA4335;}
.review-badge .stars{color:#ffc94a; letter-spacing:1px; font-size:14px;}
.review-badge .count{color:var(--text-dim); font-weight:500;}
.review-badge-wrap{display:flex; justify-content:center;}

/* REAL RESULTS / CASE STUDY TEASERS — link back to real write-ups on topseoph.com */
.results-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:22px; margin-top:36px;}
.result-card{background:var(--card); border:1px solid var(--card-border); border-radius:var(--radius); padding:26px 24px; display:flex; flex-direction:column;}
.result-card .result-label{font-size:12px; font-weight:700; letter-spacing:.04em; text-transform:uppercase; color:var(--accent); margin-bottom:14px;}
.result-card .result-stats{display:flex; gap:18px; margin-bottom:16px; flex-wrap:wrap;}
.result-card .result-stat{display:flex; flex-direction:column;}
.result-card .result-stat .num{font-size:21px; font-weight:800; font-family:'Sora',sans-serif; color:var(--text); line-height:1.2;}
.result-card .result-stat .lbl{font-size:11px; color:var(--text-dim); text-transform:uppercase; letter-spacing:.02em;}
.result-card p{font-size:14px; color:var(--text-dim); margin-bottom:18px; flex:1;}
.result-card a.result-link{font-size:13.5px; font-weight:700; color:var(--accent); text-decoration:none;}
.result-card a.result-link:hover{text-decoration:underline;}
.results-footer{text-align:center; margin-top:30px;}
.results-footer a{color:var(--accent); font-weight:600;}
@media (max-width:820px){.results-grid{grid-template-columns:1fr;}}

/* PLATFORM LOGOS */
.platforms{border-top:1px solid var(--card-border); border-bottom:1px solid var(--card-border); background:var(--bg-alt);}
.platforms .wrap{padding:30px 20px; display:flex; align-items:center; justify-content:center; gap:40px; flex-wrap:wrap; color:var(--text-dim); font-weight:600; font-size:14px;}

/* PAGE HEAD (non-hero pages) */
.page-head{text-align:center; max-width:720px; margin:0 auto 56px;}
.page-head h1, .page-head h2{font-size:clamp(28px,4vw,42px); margin-bottom:14px;}
.page-head p{color:var(--text-dim); font-size:16.5px;}

/* PRICING CARDS */
.plans{display:grid; grid-template-columns:1fr 1fr; gap:24px; align-items:stretch;}
.plan{
  background:var(--card); border:1px solid var(--card-border); border-radius:var(--radius);
  padding:36px 30px; display:flex; flex-direction:column; position:relative;
}
.plan.dfy{border-color:#ffb45450; background:linear-gradient(180deg, #16192b 0%, #121a2e 100%);}
.badge{
  position:absolute; top:-13px; right:28px; background:var(--dfy); color:#3a2400;
  font-size:12px; font-weight:800; padding:5px 14px; border-radius:999px; letter-spacing:.02em;
}
.plan-kicker{font-size:13px; font-weight:700; letter-spacing:.05em; text-transform:uppercase; color:var(--accent); margin-bottom:10px;}
.plan.dfy .plan-kicker{color:var(--dfy);}
.plan h3{font-size:24px; margin-bottom:8px;}
.plan .tagline{color:var(--text-dim); font-size:14.5px; margin-bottom:24px; min-height:44px;}
.price{display:flex; align-items:baseline; gap:8px; margin-bottom:6px;}
.price .amount{font-size:44px; font-weight:800; font-family:'Sora',sans-serif;}
.price .per{color:var(--text-dim); font-size:15px;}
.page-cap{font-size:13px; color:var(--text-dim); margin-bottom:26px;}
.page-cap strong{color:var(--text);}
.features{list-style:none; margin:0 0 30px; flex-grow:1;}
.features li{display:flex; gap:10px; align-items:flex-start; margin-bottom:13px; font-size:14.5px; color:#c9d1eb;}
.features li .check{color:var(--accent); flex-shrink:0; margin-top:2px; font-weight:700;}
.plan.dfy .features li .check{color:var(--dfy);}
.paypal-slot{min-height:52px;}
.fallback-btn{display:none;}
.plan-note{font-size:12.5px; color:var(--text-dim); text-align:center; margin-top:12px;}

.custom-quote-box{
  margin-top:36px; text-align:center; padding:26px; border:1px dashed var(--card-border); border-radius:var(--radius);
  color:var(--text-dim); font-size:14.5px;
}
.custom-quote-box a{color:var(--accent); font-weight:600; text-decoration:underline;}

.compare-note{max-width:760px; margin:64px auto 0; text-align:center; color:var(--text-dim); font-size:15px;}

/* COMPARISON TABLE */
.compare-table{width:100%; border-collapse:collapse; background:var(--card); border:1px solid var(--card-border); border-radius:var(--radius); overflow:hidden;}
.compare-table th, .compare-table td{padding:16px 18px; text-align:left; border-bottom:1px solid var(--card-border); font-size:14.5px;}
.compare-table th{background:var(--bg-alt); font-family:'Sora',sans-serif; font-size:14px;}
.compare-table td.feature-name{color:#c9d1eb;}
.compare-table td.yes{color:var(--accent); font-weight:700; text-align:center;}
.compare-table td.dfy-yes{color:var(--dfy); font-weight:700; text-align:center;}
.compare-table td.no{color:var(--text-dim); text-align:center;}
.compare-table tr:last-child td{border-bottom:none;}
.table-scroll{overflow-x:auto; margin:0 -4px; padding:0 4px;}

/* SAMPLE DELIVERABLE */
.sample{background:var(--bg-alt); border-top:1px solid var(--card-border); border-bottom:1px solid var(--card-border);}
.sample-grid{display:grid; grid-template-columns:1.1fr 1fr; gap:48px; align-items:center;}
.sample h2{font-size:clamp(26px,3.6vw,34px); margin-bottom:16px;}
.sample p{color:var(--text-dim); font-size:15.5px; margin-bottom:16px;}
.sample ul{margin:20px 0 0; padding-left:20px; color:#c9d1eb; font-size:14.5px;}
.sample ul li{margin-bottom:8px;}
.mock-sheet{
  background:var(--card); border:1px solid var(--card-border); border-radius:var(--radius);
  padding:20px; font-size:12.5px; overflow:hidden;
}
.mock-sheet .row{display:grid; grid-template-columns:1.4fr 1fr 1fr; gap:10px; padding:9px 0; border-bottom:1px solid var(--card-border);}
.mock-sheet .row:last-child{border-bottom:none;}
.mock-sheet .row.head{color:var(--accent); font-weight:700; text-transform:uppercase; font-size:11px; letter-spacing:.04em;}
.mock-sheet .row div{color:#c9d1eb; overflow:hidden; text-overflow:ellipsis; white-space:nowrap;}
.mock-tag{display:inline-block; margin-top:16px; font-size:12px; color:var(--text-dim); font-style:italic;}

/* TIMELINE (used on DWY/DFY deep-dive pages) */
.timeline{list-style:none; counter-reset:step; margin:0; padding:0;}
.timeline li{
  position:relative; padding:0 0 32px 52px; counter-increment:step;
}
.timeline li:last-child{padding-bottom:0;}
.timeline li::before{
  content:counter(step); position:absolute; left:0; top:0; width:36px; height:36px; border-radius:50%;
  background:var(--accent-dim); border:1px solid #00e3a550; color:var(--accent); font-weight:800;
  display:flex; align-items:center; justify-content:center; font-family:'Sora',sans-serif; font-size:15px;
}
.timeline.dfy li::before{background:var(--dfy-dim); border-color:#ffb45460; color:var(--dfy);}
.timeline li::after{
  content:""; position:absolute; left:17px; top:36px; bottom:0; width:2px; background:var(--card-border);
}
.timeline li:last-child::after{display:none;}
.timeline h4{font-size:17px; margin-bottom:6px;}
.timeline p{color:var(--text-dim); font-size:14.5px;}

/* WHO ITS FOR */
.for-grid{display:grid; grid-template-columns:1fr 1fr; gap:24px;}
.for-card{background:var(--card); border:1px solid var(--card-border); border-radius:var(--radius); padding:28px;}
.for-card h4{font-size:16px; margin-bottom:14px; display:flex; align-items:center; gap:8px;}
.for-card ul{list-style:none;}
.for-card li{display:flex; gap:10px; align-items:flex-start; margin-bottom:10px; font-size:14.5px; color:#c9d1eb;}
.for-card li .ico{flex-shrink:0; margin-top:2px;}
.for-card.good li .ico{color:var(--accent);}
.for-card.bad li .ico{color:var(--text-dim);}

/* FAQ */
.faq-item{border-bottom:1px solid var(--card-border); padding:22px 0;}
.faq-q{display:flex; justify-content:space-between; align-items:center; cursor:pointer; font-weight:600; font-size:16px; gap:16px;}
.faq-q .plus{color:var(--accent); font-size:20px; transition:transform .2s ease; flex-shrink:0;}
.faq-item.open .plus{transform:rotate(45deg);}
.faq-a{max-height:0; overflow:hidden; color:var(--text-dim); font-size:14.5px; transition:max-height .3s ease;}
.faq-item.open .faq-a{max-height:400px; padding-top:14px;}

/* FORM (custom quote) */
.form-card{background:var(--card); border:1px solid var(--card-border); border-radius:var(--radius); padding:40px; max-width:640px; margin:0 auto;}
.form-row{margin-bottom:20px;}
.form-row label{display:block; font-size:13.5px; font-weight:600; margin-bottom:8px; color:var(--text);}
.form-row .hint{font-size:12.5px; color:var(--text-dim); margin-top:6px;}
.form-row input, .form-row select, .form-row textarea{
  width:100%; padding:13px 14px; border-radius:8px; border:1px solid var(--card-border);
  background:var(--bg); color:var(--text); font-family:inherit; font-size:14.5px;
}
.form-row input:focus, .form-row select:focus, .form-row textarea:focus{outline:none; border-color:var(--accent);}
.form-row textarea{resize:vertical; min-height:110px;}
.form-grid-2{display:grid; grid-template-columns:1fr 1fr; gap:20px;}
@media (max-width:600px){.form-grid-2{grid-template-columns:1fr;}}

/* FINAL CTA */
.final-cta{text-align:center; background:linear-gradient(180deg, #0f1526, #0a0e1a); padding:90px 0;}
.final-cta h2{font-size:clamp(28px,4vw,40px); margin-bottom:16px;}
.final-cta p{color:var(--text-dim); margin-bottom:32px; font-size:16px;}

footer{border-top:1px solid var(--card-border); padding:40px 0; color:var(--text-dim); font-size:13.5px;}
.footer-row{display:flex; justify-content:space-between; align-items:center; flex-wrap:wrap; gap:16px;}
.footer-links{display:flex; gap:20px; flex-wrap:wrap;}
.footer-links a{text-decoration:none; color:var(--text-dim);}
.footer-links a:hover{color:var(--text);}

@media (max-width:820px){
  .plans{grid-template-columns:1fr;}
  .sample-grid{grid-template-columns:1fr;}
  .for-grid{grid-template-columns:1fr;}
}

/* NEWSLETTER (What's New) — uses --accent2 as its own color so it reads
   distinct from DWY (teal) and DFY (amber) */
.hero.news::before{background:radial-gradient(closest-side, #7c8cff22, transparent);}
.hero.news h1 span{color:var(--accent2);}
.eyebrow.news{color:var(--accent2); background:#7c8cff20; border-color:#7c8cff50;}
.plan.news{border-color:#7c8cff50; background:linear-gradient(180deg, #171a2f 0%, #121a2e 100%);}
.plan.news .plan-kicker{color:var(--accent2);}
.plan.news .badge{background:var(--accent2); color:#0a0e1a;}
.btn-news{background:var(--accent2); color:#0a0e1a;}
.btn-news:hover{box-shadow:0 8px 24px -8px var(--accent2);}

.beehiiv-slot iframe{width:100%; border:none; border-radius:12px; display:block;}
.beehiiv-slot:empty{display:none;}
.beehiiv-fallback{display:none; flex-direction:column; gap:12px; align-items:center; text-align:center;}

.issue-preview{background:var(--card); border:1px solid var(--card-border); border-radius:var(--radius); padding:22px; max-width:520px; margin:0 auto;}
.issue-preview .issue-row{display:flex; gap:12px; padding:12px 0; border-bottom:1px solid var(--card-border); font-size:14px; align-items:flex-start;}
.issue-preview .issue-row:last-child{border-bottom:none;}
.issue-preview .issue-tag{flex-shrink:0; font-size:11px; font-weight:700; text-transform:uppercase; color:var(--accent2); background:#7c8cff20; padding:4px 8px; border-radius:6px;}

/* AI SITE SEO RESCUE — uses base --accent (teal), same as the homepage's
   shared sections, since this is a standalone service rather than a
   DWY/DFY-tier or the newsletter */
.gap-list{list-style:none; max-width:720px; margin:0 auto;}
.gap-list li{display:flex; gap:12px; align-items:flex-start; margin-bottom:16px; font-size:15px; color:#c9d1eb;}
.gap-list li .x{color:var(--text-dim); flex-shrink:0; margin-top:2px; font-weight:700;}
.gap-callout{max-width:640px; margin:36px auto 0; text-align:center; font-size:16px; color:var(--text); font-weight:600;}

.tiers{display:grid; grid-template-columns:repeat(3,1fr); gap:22px; align-items:stretch;}
.tier{background:var(--card); border:1px solid var(--card-border); border-radius:var(--radius); padding:30px 26px; display:flex; flex-direction:column;}
.tier.featured{border-color:#00e3a550; background:linear-gradient(180deg, #101c30 0%, #121a2e 100%); position:relative;}
.tier .badge{position:absolute; top:-13px; left:50%; transform:translateX(-50%); right:auto;}
.tier-name{font-size:13px; font-weight:700; letter-spacing:.04em; text-transform:uppercase; color:var(--accent); margin-bottom:10px;}
.tier h4{font-size:19px; margin-bottom:8px;}
.tier .tier-for{color:var(--text-dim); font-size:14px; margin-bottom:20px; min-height:40px;}
.tier .tier-price{font-size:22px; font-weight:800; font-family:'Sora',sans-serif; margin-bottom:22px;}
.tier .tier-price span{display:block; font-size:12.5px; font-weight:500; color:var(--text-dim); margin-top:4px; font-family:'Inter',sans-serif;}
.tier .btn{margin-top:auto;}

@media (max-width:820px){
  .tiers{grid-template-columns:1fr;}
}

/* CONTENT & LOCAL SEO SHOP — reuses base --accent (teal), same standalone-
   service treatment as AI Site Rescue */
.data-tag{
  display:inline-flex; align-items:center; gap:6px; font-size:12px; font-weight:700;
  color:var(--accent); background:var(--accent-dim); border:1px solid #00e3a540;
  padding:5px 12px; border-radius:999px; margin-bottom:16px;
}
.shop-grid{display:grid; grid-template-columns:1fr 1fr; gap:22px;}
.shop-product{background:var(--card); border:1px solid var(--card-border); border-radius:var(--radius); padding:30px 28px; display:flex; flex-direction:column;}
.shop-product h3{font-size:19px; margin-bottom:10px;}
.shop-product .desc{color:var(--text-dim); font-size:14.5px; margin-bottom:18px;}
.shop-product .features{margin-bottom:22px;}
.shop-product .features li{font-size:14px;}
.shop-buy{margin-top:auto; padding-top:16px; border-top:1px solid var(--card-border);}
.qty-row{display:flex; align-items:center; gap:12px; margin-bottom:14px;}
.qty-row label{font-size:13px; color:var(--text-dim); font-weight:600;}
.qty-row input[type="number"]{
  width:64px; padding:10px; border-radius:8px; border:1px solid var(--card-border);
  background:var(--bg); color:var(--text); font-family:inherit; font-size:14.5px; text-align:center;
}
.shop-price{font-size:20px; font-weight:800; font-family:'Sora',sans-serif; margin-bottom:14px;}
.shop-price span{font-size:12.5px; font-weight:500; color:var(--text-dim); font-family:'Inter',sans-serif;}
.shop-total{font-size:13.5px; font-weight:700; color:var(--accent); margin:-4px 0 14px; min-height:18px;}
.shop-slot{min-height:44px;}
.shop-note{font-size:12.5px; color:var(--text-dim); margin-top:14px;}
.shop-note a{color:var(--accent);}

@media (max-width:820px){
  .shop-grid{grid-template-columns:1fr;}
}