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Both tiers cover the same beat: Google algorithm updates, AI Overviews/ChatGPT/Perplexity visibility changes, and what small business owners and marketers should actually do about them.

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Sample issue

What a typical issue looks like

Short, scannable, and built around one theme per week — not a wall of links. Here's the shape of a real issue:

Sample format shown — actual topics change week to week.
UpdateGoogle's latest core update — what actually moved and for whom
AEOWhy ChatGPT is citing a competitor and not you (and the fix)
Do thisOne schema tweak worth 10 minutes this week
Worth reading3 links from around the SEO world, actually worth your time
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DWY and DFY are done-with/for-you monthly services — we audit and (on DFY) implement changes directly on your site. What's New is content only: no audits, no implementation, just the tips and context to help you understand what's changing and why. Many subscribers start here and move up to DWY/DFY once they'd rather have us handle it directly.
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